Advanced Technology Consulting's Story

“The Cincinnati USA Regional Chamber has put a network of business professionals together that fuel off each other.”
– David Goodwin Jr., co-founder and principal of ATC, Inc.

ATC’s Story

Goodwin, David 2013As is the story behind many companies’ beginnings, Advance Technology Consulting, Inc. (ATC) grew out of the classic entrepreneurial mindset of “I can do it better.”

In the late 1990s David Goodwin Jr. and Darren DeMartino were successful executive account managers and colleagues at Cable & Wireless, USA.  However, when new management stepped in and began to disrupt the work environment they thrived in, the two decided to pursue an idea they had been entertaining for years – starting their own company.

Leveraging decades of combined experience selling and supporting voice, data and Internet services, Goodwin and DeMartino co-founded ATC in 1999. Today, the company has a partnership network of more than 50 service providers it can utilize to tailor a telecommunications strategy for client companies of all sizes.

Why the Chamber?

As a company that relies on meeting new contacts, making connections and building relationships to grow and be successful, Goodwin decided to join the Chamber to take advantage of the networking opportunities available.

At first, ATC employees naturally gravitated toward pure networking events like Morning Mixers, which Goodwin says always seem to jump-start his employees’ day while also introducing them to professionals throughout the region, but they quickly discovered Chamber membership came with a multitude of additional benefits.

The Results

Today, ATC is saving money on its bottom line by utilizing the Chamber’s cost savings programs, and Chamber Business Lists have allowed ATC to focus its marketing campaigns to particular functions in companies, ultimately making the company's marketing efforts more powerful and effective.  In addition, Goodwin has joined a CEO Roundtable, which he says has already influenced his company’s direction for the better.

But, one of the most important benefits ATC has received as a Chamber member is enhanced visibility in the business community.

“So often, smaller organizations are hidden under the shadows of large corporations. The Chamber does a superb job of recognizing that small companies are the lifeblood of the region,” says Goodwin.

Since joining the Chamber in February of 2008, ATC has been spotlighted in the Chamber’s e-newsletter, Currents, and has been named a “Ten Under Ten” company at the Chamber’s Small Business Excellence Awards.  In that same span of time, ATC has seen the total number of visits and page view on their Web site double – a trend Goodwin gives partial credit to his company’s involvement in the Chamber. 

“Chamber membership has really helped ATC grow our brand awareness in the Cincinnati area,” says Goodwin. “Whether it’s getting a discount, meeting new people, or learning new things, Chamber membership just helps us do business better.”

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