Patti Massey's Story

MYCA finds success through surprising business combo – and the Chamber

Patti MasseyPatti Massey spends her days overseeing two very diverse businesses under the “MYCA” banner.

Myca Multimedia & Training Solutions specializes in creating e-learning courses with a focus on diversity and harassment training for employees, while Myca Material Handling Solutions is an end-to-end provider of material handling solutions for manufacturing and distribution environments.

“We do two pretty important things for our clients,” says Massey.

Patti Massey with MYCA offers two important services: “We enhance performance, and we reduce operating costs.” MYCA Multimedia & Training Solutions helps companies such as GE Aviation and Progressive Insurance strengthen their performance. “We work to provide solutions that combine e-learning with follow-up training,” Massey says. “We have a turnkey approach that brings practical ‘learning at the point of work’ to the mix. This allows clients’ employees to take the information they’ve learned during the electronic portion of the training and leverage it in real life work scenarios. It’s become a whole new learning paradigm.”

MYCA Material Handling Solutions reduces operating costs by offering equipment, service, parts and training to a variety of customers, including P&G. Massey realized that her ability to effectively use technology could be leveraged to more efficiently manage fleets of forklift equipment for her existing clients. Working with another woman-owned company, Myca developed a sophisticated fleet management system that covers equipment, parts and servicing that streamlines processes and lowers operating expenses.

In 2007, Massey was the first woman entrepreneur to be selected for the Athena Powerlink program launched by Cincinnati USA Regional Chamber. The program provided her with an advisory board of top business mentors to help her find ways to improve efficiencies, uncover opportunities – and ultimately, grow her business.;

Up to that point, she was very focused on the diversity and inclusion training space but in 2007, sales had dropped off. Massey recognized that there were opportunities in other areas that could be leveraged. She continued to build the core product line, but realized that she needed to broaden her horizons and expand her topics.

So, in 2008, she focused her energy on diversity product improvement and new product development.

The impact of the Athena Powerlink program was dramatic - as a result of her participation, the company quadrupled sales the following year.

Massey now sits on the Athena advisory board herself and coaches other businesses in the community.

“I can’t imagine operating a business without a Chamber membership,” she said.

Last year, she was recognized as the Chamber’s 2011 WE Celebrate Woman Entrepreneur of the Year. Then, in March, she made headlines again when she was named one of 14 exemplary women business leaders recognized with the WBE Stars award at the Women’s Business Enterprise National Council’s (WEBENC) annual Salute to Women Business Enterprises gala in Baltimore.

“It was a fairy tale,” recalls Massey. “The event was the highlight of my career. My fellow honorees and I donned long gowns, watched videos about our accomplishments, and the song, ‘Don’t Stop Believing’ played as I accepted my award.”

The ceremony was attended by more than 1,200 corporate executives, government and nonprofit VIPs.

“The award helped reinforce my relationship with P&G and Pepsico – they had key decision makers in attendance at the event,” Massey says.

“The Chamber is an excellent way to get to know people in the Cincinnati business community,” she continues. “I began participating in the Women Excel (WE) program events years ago, and those interactions have proven invaluable. I find that it really pays for me to get out of the office and out from behind the computer on a regular basis. When you get out and meet people, you make things happen.”

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