April 30, 2013
Blue Ash Business Award Winner InfoTrust helps businesses turn data into customers
InfoTrust helps organizations analyze their digital marketing presence to increase online marketing ROI. Partners Michael Loban and Alex Yastrebenetsky started their firm with a foundational belief that marketing success depends on the quality of Web analytics data. InfoTrust is our region's only Certified Google Analytics Partner and Google Analytics Premium Reseller and is also a Registered Consulting Partner with SalesForce.com.
"By turning quality data into actionable marketing insights, our clients can make optimal marketing decisions," said Loban. "Using Google Analytics, we can first and foremost connect sales and marketing and help our customers understand which marketing channels are producing sales, hence helping them reallocate marketing budget towards the channels that produce the most results."
InfoTrust is also a Hubspot Value Added Reseller and Google Tag Manager Partner, providing consulting and custom training. The firm specializes in five areas:
- Bringing traffic to the client's Website
- Desktop and mobile Website development and optimizationVisitor analysis using Google Analytics and Google Analytics Premium
- Integration with Customer Relationship Management systems
- Training and education
According to Loban, times are exciting for the thriving firm.
"In July of 2012, we were honored to be part of the initiative to revitalize Washington Park," said Loban. "We were able to work with 3CDC and the American Classical Music Hall of Fame to develop a mobile experience that allows the Park to come alive with musical interaction."
InfoTrust also provides training and educational programs to the Cincinnati business community, delivering a number of monthly events on Web analytics and other areas of digital marketing.
"We believe our programs help create an analytical culture inside the organization, where stakeholders understand the value of analytical data and learn to use it to make key business decisions," said Loban.