February 18, 2014
Is employee retention important to you?
If you live in the Greater Cincinnati and Northern Kentucky region - native or transplant - your perspective is needed. By responding to an anonymous online survey, you will help researchers understand why people move to Cincinnati and why they choose to stay. Your responses will also help build a plan to make our region more vibrant, diverse and inclusive.
Chamber members, if helping to better understand challenges for employee retention in our region is important to you, you can help by distributing this survey to your employees.
Why is this important? Projections of shortages in skilled professionals, retirement of the Baby Boomer generation, high employee replacement costs, and higher workforce mobility have all created significant challenges in recruiting and retaining talent. One potential remedy for these shortages is to expand the pipeline of skilled workers through inclusion of underrepresented groups. To meet workforce demands and ultimately keep Cincinnati economically and socially vibrant, we must focus on creating a region that is a magnet for talent and that is able to attract and retain a more diverse workforce.
Prior studies have furthered understanding about ways to reduce turnover by increasing people’s embeddedness in their organization. While these are important steps, little is known about the effects on retention after 5 o’clock, when employees move from their workplace into the community. Embeddedness in one’s community outside of work is an important factor in the turnover-intention equation, particularly for people who face difficulty with integration, such as minorities. The goal of this study is to shed light on the range of factors that contribute to turnover by exploring the drivers of embeddedness at home and at work. Expected insights include:
- Determining specific barriers to embeddedness in communities and organizations
- Shedding light on how community and workplace embeddedness impact turnover
- Identifying differences in needs related to embeddedness across a variety of minority groups
- Providing actionable guidance for organizations in reducing turnover by fostering community and organizational embeddedness
The study is conducted by Dr. Jaime Windeler, researcher and faculty member in the Lindner College of Business at the University of Cincinnati. The study is supported by Agenda 360, our regional action plan designed to transform the Greater Cincinnati into a leading region for talent, jobs, and economic opportunity. With its Northern Kentucky counterpart, Vision 2015, Agenda 360 is leading a comprehensive initiative--known as Diverse by Design--to increase diversity and grow inclusion in the region.