Cincinnati USA Regional ChamberGrowing the vibrancy and
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    April 09, 2013

    Local lawyer speaks on alternative, branded web domains

    Wolfe, JenniferThe Cincinnati USA Partnership, the regional economic development initiative directed by the Cincinnati USA Regional Chamber, is pleased to welcome local attorney and entrepreneur Jennifer Wolfe as she presents to the Cincinnati USA Regional Chamber on April 23.

    In her presentation, Wolfe will discuss the availability of new unique domain names, how companies can utilize the new domain names to leverage their branding efforts, and the impact these changes will have on companies at the local, national and international level. The ability to secure new domain endings, such as .google and .macys, versus the classic .com, .edu, .gov etc. options is predicted to benefit companies and their searchability and creative branding, and will cut down on imitation websites.

    "As Cincinnati is known internationally for branding, this is of particular interest to the business community here. Hundreds of brands from more than 200 consumer products companies, including P&G, the largest consumer goods company in the world, are created and cultivated in our region," said Nicole Ball, Director of Cincinnati USA's BrandHUB. "Jennifer will provide valuable insight into how this new development will effect our region's businesses from a branding perspective. This marks a huge shift in Internet policy, and we are very lucky to have a Cincinnati representive involved in the process." 

    Wolfe is an executive leader and proven entrepreneur with multi-disciplined expertise in digital brand strategy, innovation and intellectual property. She was recently elected to the Generic Name Supporting Organization of ICANN (Internet Corporation for Assigned Names and Numbers), where she works to develop policy for the Internet. For the second year in a row, she was named one of the top 300 global intellectual property strategists by IAM Magazine, a London-based premiere global publication on intellectual property. Wolfe's most recent book, Domain Names Rewired, predicts trends in the next generation of the Internet. She also co-authored Brand Rewired, on innovation, branding and intellectual property strategy in 2010, which is widely recognized as visionary thinking by global brand executives.

    View information about Wolfe

    For more information about the Cincinnati USA Partnership, contact Nicole Ball at 513-579-3160 or nball@cincinnatichamber.com, or visit the Partnership website.

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