August 20, 2013
BrandHUB: WikiBrands Workshops open for enrollment
"Lightning in a bottle!" and "a must for every executive and marketing professional hoping to thrive in an era where the customer is taking over control of the brand" are just some of the raves that Mike Dover and his top-rated book, Wiki Brands has been receiving. BrandHUB is providing an unique opportunity to attend workshops that actively work through challenges and gain valuable actionable solutions during this three-part event.
For a limited time only: Sign up for all three workshops and save 32%
>>Free Wiki Brands book ($20 value)
>>Invitation to VIP pre-event hosted by Joseph Beth Booksellers to meet the author, Mike Dover
>>Informative program and workshop exercises and workbook
>>Networking opportunities with top branders in your industry
*Price is per person. Gold members should contact the Chamber at 513-579-3111 for discounted pricing
We all need to understand the next generation of brand building. Mike Dover's book, Wiki Brands: Reinventing Your Company In A Customer-Driven Marketplace is a vital read for anyone involved in brand related work today.
"The new engagement involves the power of social networks, brand connections and customer participation. Mike's book carefully guides us on our journey of understanding."
- Jerry Kathman, President and CEO, LPK
Dates & Event Details:
Venue: LPK Innovation Center, 22 Garfield Place, Cincinnati, OH 45202
Tuesday, September 24: Pre-event to meet Mike Dover, author of Wiki Brands (by invitation only with three-part event purchase)
Wednesday September 25: Wiki Brands: Reinventing, Connecting, and Engaging In a Customer-Driven Marketplace
Details: Wikibrands author Mike Dover will describe how to deploy technology to engage in authentic conversations with your customers. Learn how to tap into the true power of social networks, brand connections, and customer participation to build real value.
Wednesday, October 23: Wiki Brands: Implementing Tools to Drive Insights & Value
Details: In this session, Wikibrands author Mike Dover will describe how to complete a full organizational audit and generate insights and value in all areas of the company from R&D to Finance, Sales to Human Resources. We will focus on bringing the theory to life including a description of compelling case studies and strategies for setting up policies and procedures.
Wednesday, November 13: Wiki Brands: Measuring the Impact of Your Brand
Details: The final session will focus on setting up and monitoring powerful performance metrics to measure the impact of your Wikibrands strategy. Key metrics categories include: Customer Engagement, Brand Differentiation, Community Participation, Customer Value and Influence and Organizational Capacity.
More about Wiki Brands