August 06, 2013
BrandHUB presents Wiki Brands three- part workshop series
Your brand conveys the reputation of your company. With all the voices in social media, and the impact of word-of-mouth testimonials, the brand that your company promotes and stands for can be positively promoted, or negatively hijacked by your customers.
How do you use your brand to communicate effectively, positively promote your company. How can you make sure your brand is strong enough to withstand a potential viral PR nightmare?
Learn to stay on the positive side of your subscribers and leverage their network to your advantage. Discover how social media and customers help shape a brand. BrandHUB, Cincinnati USA Partnership's signature cluster, invites you to a three-part seminar and workshop series featuring Mike Dover, author of the top-rated book: Wiki Brands to find out how.
This series is for anyone working in the branding, marketing, digital, or advertising industry, or for anyone who wants to improve their knowledge about how to reach customers in new ways.
Sign up for all three workshops for only $175, save 32%! Included with three-package price:
- Free Wiki Brands book ($20 value)
- Invitation to VIP pre-event to meet the author, Mike Dover
- Informative program and workshop exercises and workbook
- Networking opportunities with top branders in your industry
Individual workshop pricing is $79 which includes single day seminar and workbook
Dates & Event Details:
Venue: LPK Innovation Center, 22 Garfield Place, Cincinnati, OH 45202
Tuesday, September 24: Pre-event to meet Mike Dover, author of Wiki Brands (by invitation only with three-part event purchase)
Wednesday September 25: Wiki Brands: Reinventing, Connecting, and Engaging In a Customer-Driven Marketplace
Details: Wikibrands author Mike Dover will describe how to deploy technology to engage in authentic conversations with your customers. Learn how to tap into the true power of social networks, brand connections, and customer participation to build real value.
Wednesday, October 23: Wiki Brands: Implementing Tools to Drive Insights & Value
Details: In this session, Wikibrands author Mike Dover will describe how to complete a full organizational audit and generate insights and value in all areas of the company from R&D to Finance, Sales to Human Resources. We will focus on bringing the theory to life including a description of compelling case studies and strategies for setting up policies and procedures.
Wednesday, November 13: Wiki Brands: Measuring the Impact of Your Brand
Details: The final session will focus on setting up and monitoring powerful performance metrics to measure the impact of your Wikibrands strategy. Key metrics categories include: Customer Engagement, Brand Differentiation, Community Participation, Customer Value and Influence and Organizational Capacity.
More about Wiki Brands