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    August 16, 2011

    Humana to offer industry-leading vitality wellness and loyalty program

    Humana Vitality lgHumana health plan members can now start earning rewards for their efforts to live healthier lives through the launch of HumanaVitality – a wellness and loyalty program that features a wide range of well-being tools and rewards from leading reward-partners. A key element of the program is a sophisticated health-behavior-change model supported by an actuarially sound incentive program.

    HumanaVitality is now included with Humana commercial members’ medical plans when they begin a new plan year with Humana. As Humana members enroll in the program, they’ll get the information they need to get started, improve their health and earn points to redeem for rewards.

    McCallister, Mike“Humana is focused on innovation and providing our members a program that will help them succeed at pursuing better health and achieving lifelong well-being,” said Michael B. McCallister, Humana’s chairman of the board and chief executive officer.

    “With the launch of HumanaVitality we are excited to have our members experience this comprehensive, proven wellness solution. Humana members will be more motivated and rewarded to make positive behavior changes such as exercising more, eating better, quitting smoking, or getting a preventive screening, regardless of their current level of fitness.”

    The process of earning rewards is simple. For more information, visit

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