December 17, 2013
Illumination Research's Bass featured by Forbes
2013 will be a year that Karri Bass won't soon forget. Bass is CEO and Co-Founder of Illumination Research, a consumer research and strategy company based in Mason.
She has received numerous awards and recognition during the year, including just this month being featured by Forbes on their Top 40 Tips From Award Winning Entrepreneurs. Her advice? "You need to get credibility by becoming a subject matter expert. Always execute with excellence and lean forward to take smart risks. Above all; listen to your gut." Here's a look at the other pieces of wisdom
"We are very excited that the recognition we've received in 2013 has helped continue to drive awareness of Illumination. We are passionate about helping companies leverage customer insights to grow their business. We have a track record of delivering better and faster research solutions and are thrilled to be able to share them with an even broader audience of potential clients," Bass said.
Last month, she was chosen as a Winner in Ernst and Young's National Entrepreneurial Winning Women Contest. By being chosen, she joins a select group of high-potential women entrepreneurs whose businesses show real potential to scale and become market leaders. Read more about the award
In April, she was selected by the U.S. Small Business Administration as the Ohio Small Business Person of the Year.
She has also gained significant success within the Chamber being named a finalist in April's Small Business Excellence Awards, and a runner-up in last year's WE Celebrate Awards in the category of Woman-Owned Business of the Year. She also sits on the Chamber's Small Business Advisor Board.
"Some of the greatest benefits we've received from our Chamber membership are the connections we've made - connections to potential clients and business partners, to other CEOs and business owners, and to the senior leaders of the Cincinnati business community. We are very fortunate to live and work in a city that provides such tremendous support to local companies," Bass said.
Bass is a former Procter & Gamble Brand Manager who began the business in her spare bedroom in 2005. Her business now has 30 employees.