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In This Issue:

    February 14, 2012

    Close the loop on your sales & marketing success

    Want to make better sales and marketing decisions? Join Michael Loban, chief marketing officer of InfoTrust, for Closed-Loop-Marketing Series & Certification, a five-part series designed to help businesses integrate their marketing and sales strategies to track leads – from initial marketing channel to first conversation – all the way to becoming a customer.

    Closed-Loop-Marketing Series participants will learn how to evaluate channel effectiveness and actionable insights for smart marketing investments. The five-part course runs monthly from February-June, helps professionals increase marketing ROI, use digital media effectively, improve customer relationship management, and use SalesForce®, a sales and CRM application used by 100K businesses.

    The first session on Friday, February 24 will cover:

    • Accurately allocating marketing resources
    • Tracking – and scoring – your leads
    • Using web analytics to analyze and improve your marketing strategies

    Session #2 – March 23: Using Digital Media to Increase Your Lead Flow

    Session #3 – April 27: CRM (Customer Relationship Management) to Improve Lead Nurturing

    Session #4 – May 30: Analyzing and Improving Your Marketing Funnel

    Session #5 – June 22: Using the World’s #1 Sales Application, SalesForce (Optional)

    Attendees who complete the entire program will receive a Closed-Loop-Marketing Certificate.

    Don’t miss this opportunity to power up your marketing department, honing the skills you need to market effectively and efficiently.

    Register now or call the Customer Focus Center at 513.579.3111.

    About the presenter:
    Loban, MichaelMichael Loban, chief marketing officer at InfoTrust, LLC, conducts dozens of trainings and seminars on various aspects of digital marketing and web analytics.  InfoTrust is a social media and digital marketing agency that helps organizations analyze, increase and convert web traffic to satisfied customers.

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