February 18, 2014
A small but mighty group of eight: Traction
Seven years later, this brand design agency is living the dream. They've worked with clients like P&G, the NBA, the UIFL, Kroger, Bicycle® Playing Cards-even the Cincinnati USA Regional Chamber. Who did you think designs all the artwork you see during Party in the Park, Taste of Cincinnati, and Oktoberfest? On the nonprofit side, they've worked with ArtWorks, ArtsWave, Enjoy the Arts, and more.
They're small but mighty, this group of eight. They're graphic and interactive designers, writers, and brand strategists-and many of these roles overlap. The combined skills mean Traction can create everything from websites to apps, from logos to entire rebranding efforts-even marketing and social campaigns.
"We have such a talented group of people here," said new owner Richard Groot. "And because of our size, it means our clients get individual attention on every project. Nothing is ever delegated into oblivion. We're with you every step of the process."
When it comes down to it, Traction isn't interested in helping their clients sell stuff; they're in it to create fans of their clients' brands. To create lasting relationships between client and consumer. And they do it every day though power of great design.