February 26, 2013
Geiger issues challenge to tell the Cincinnati story
New Chamber Board Chair Kay Geiger laid down a challenge to the 1200 guests at last week's Chamber Annual Dinner: "To embrace their role as ambassadors for the region by telling our story -- focusing on our incredible assets and growing momentum."
"Regions that are winning tell their stories consistently and proudly until everyone believes them," said Geiger. "Together, we can share our powerful story here and around the globe. We have a turn in our history where our opportunities far exceed our challenges and our potential is limitless. Now is the time to capitalize on the momentum of our region's renaissance."
To build our regional reputation, Geiger announced the launch of "#cincystory." This new program leverages the popularity of Twitter and other social media by providing a steady stream of "short stories" (no more than 140 characters) capturing news of interest and importance about our region. "We'll share one success stat each week that's easy to tweet, post and forward on," says Geiger, "And we encourage you to submit your own favorite facts to keep the flow of stories fresh and timely."
Each dinner guest received a set of coasters with four success stats to start the conversation, leading off with "Metro Cincinnati is #7 in the nation for job growth." Other good news cited by Geiger in her remarks were the more than 20,000 new jobs created in 2012; $2.6 billion in investment in the region's core; and a newly thriving entrepreneurial community driven by more innovation.
The weekly "#cincystory" will be sent to all who sign on as storytellers at www.cincinnatichamber.com/cincystory. Fresh tweets will go out each Thursday in addition to appearing at the top of this newsletter the following Tuesday. Chamber members are invited to sign on today.