Cincinnati USA Regional ChamberGrowing the vibrancy and
economic prosperity of our region

In This Issue:

    February 28, 2012

    Profit improvement expert Jeff Aarthun comes to the Chamber

    Aarthun, JeffAarthun Performance Group, a leading profit improvement company founded in 1990, will come to the Chamber on Wednesday, March 7 to share their tried and true program: The Profit Specialist.

    The company teaches “financial literacy,” also known as “the language of high-level decision makers.” APG uses a variety of methodologies, founded on The Profit Specialist® System, to help salespeople understand their company’s financial drivers, their customers’ financial drivers, and how they can sell value without sacrificing margin. Through this knowledge, customers’ salespeople and employees take ownership of the financial impact of their actions and base their decisions and actions on profitability.

    CEO Jeff Aarthun on why they founded the company: “We saw companies struggling to take their sales performance to a new level. But that new level is predicated on salespeople being better business people, and we know through experience that when you improve the financial intelligence of your sales team, everything changes. They begin to see clearly how they can improve the profitability of their own company and their customer’s company. Everybody wins! But to do this, they need to understand the language of finance.”

    "Our customers recognize that no strategy is good enough that you can win these days without a financially astute sales force and a financially engaged workforce,” says Aarthun.

    On March 7, Chamber members who have registered for the program will get to experience it for themselves in an all-day workshop. As a result of the workshop, attendees will achieve the following outcomes:

    • Grow margins, defend price, discount less
    • Win more competitive situations
    • Differentiate on “total value” and call at the “C” level
    • Acquire new accounts profitably

    *Limited number of spaces are still available*

    Register online now or call the Customer Focus Center at 513.579.3111

    Sponsored by:

    First Financial Bank md

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