February 02, 2016
Marketers: d2 Cincinnati is back!
Wherever you are on your digital marketing journey, the 8th annual Digital Dialogue can give you the confidence to leapfrog the competition.
From the Digital Drink-Up pre-party March 28 to the After-Party March 30, speakers and panels will explore the Art and Science of digital marketing: how savvy marketers are connecting the art of paid advertising to the science of engagement marketing to reach the individual level of communication with customers.
Learn how to become the advertiser with permission, the one people allow into their lives and look forward to hearing from because you are a trusted person who provides them with relevant, useful information.
Gain insights into:
- building engaging creative
- maximizing your digital media budget
- using human data analytics
- improving mobile location-based marketing with beacons
- tracking results by device
- avoiding digital silos on your marketing team
- turning customer insights into useful actions for customers
- taking advantage of changes in how consumers use of digital media and technology
- how content and automation go hand in hand
- the growing roles of search, mobile, social, display and video
The all-star lineup of speakers includes:
- Ian Schafer, Founder and CEO of Deep Focus, will share insights into the “platformification” of media and “the new era of creativity. Deep Focus, born out of the digital/social sphere in 2002 with five employees, is one of the world’s hottest agencies today, with nearly 500 employees. Providing bestinclass services, the multi award-winning agency is known for standout creative such as Lay’s “Do Us A Flavor”, AMC’s “Mad Men Yourself”, and Purina “Trust”.
- Louis Slotkin, Leo Burnett Chicago’s lead on the Fifth Third Bank account, will present “Crash My Party - How to Market in a World Where Participation is Open to Everyone.” This Cannes, Effie and One Show winner will explore how agencies and clients can create action-inspiring ideas intentionally built for engagement, while staying true to the brands they are marketing.
- Damon Ragusa of ThinkVine will share best practices and use real examples to help your marketing team maximize your digital media budget. Damon says, “while upward pressure on growth is matched by downward pressure on budgets, your audience expects more and has more choices than ever. The goal today is to build a complete picture of how marketing drives performance along an increasingly complex path to purchase.”
- Steve Caldwell, a leader in human data analytics, will speak on leveraging data captured by smartphones, wearables and activity tracking platforms to reach the level of marketing personalization today’s consumers demand. Co-founder and CEO of Strap, Steve has been published in Fast Company, Wired, TechCrunch, and Marketing Profs.
- Dan Barczak, Creative Director/Partner and Sherwood MacVeigh, Director of Strategy at HyperQuake will invite you to “Stop counting impressions. Make one.” They will explain how to turn data into knowledge that helps you better relate, share an authentic point of view, build trust and create a lasting relationship, not just another click/impression. HyperQuake works on global brands such as Tide, Downy, Cheer and Juvederm, and local ones such as Snyder’s of Hanover, Bush Beans, Luvs or Kroger.
Together, we’ll explore digital trends in a wide range of industries. While past D2 conferences focused heavily on consumer packaged goods, this year’s event will encompass digital marketing in travel, energy, healthcare, banking and many other sectors.
For the first time, Digital Dialogue is being co-presented in 2016 by American Advertising Federation (AAF) Cincinnati, the local affiliate of the nation’s oldest advertising trade association, and the Cincinnati USA Regional Chamber.
Chamber Members receive a $100 discount off registration by entering the code "Chamber" at checkout. Register before February 5 and save another $75. That's $350 (instead of the standard $525 registration) -- making your "deal" the same "best deal available" as an AAF Cincinnati member gets.