July 24, 2012
Chamber offers 5-session marketing series to improve your ROI
Ever wonder just how much return on investment your marketing efforts get you? The Chamber is offering a five-part series to help you figure that out and make
improvements. Closed Loop Marketing, presented by Michael Loban of InfoTrust LLC, is designed to teach you how to integrate your company's marketing and sales strategies to track leads from their initial marketing channel through a first conversation, all the way to becoming a customer. This allows you to see which channels are most efficient and effective, and gives you actionable insights to help you make smart marketing investments. Completing the entire program, five sessions, will earn you a Closed-Loop-Marketing Certificate.
Session 1 - Increasing Marketing ROI with Marketing and Sales Integration - August 22
Session 2 - Using Digital Media to Increase Lead Flow - September 26
Session 3 - CRM (Customer Relationship Management) to Improve Lead Nurturing - October 24
Session 4 - Don't Guess What People Want, Get Analytical - November 28
Session 5 - How to Use the World's #1 Sales Application, SalesForce - December 12
About the Presenter:
Michael Loban is a Marketing Officer at InfoTrust, LLC, a social media and digital marketing agency that helps organizations analyze, increase and convert web traffic. Michael conducts dozens of trainings and seminars on various aspects of digital marketing and web analytics.
Register for the first session today!