Cincinnati USA Regional ChamberGrowing the vibrancy and
economic prosperity of our region

In This Issue:


    July 24, 2012

    Chamber offers 5-session marketing series to improve your ROI

    Ever wonder just how much return on investment your marketing efforts get you? The Chamber is offering a five-part series to help you figure that out and make
    improvements. Closed Loop Marketing, presented by Michael Loban of InfoTrust LLC, is designed to teach you how to integrate your company's marketing and sales strategies to track leads from their initial marketing channel through a first conversation, all the way to becoming a customer. This allows you to see which channels are most efficient and effective, and gives you actionable insights to help you make smart marketing investments. Completing the entire program, five sessions, will earn you a Closed-Loop-Marketing Certificate.

    Session 1 - Increasing Marketing ROI with Marketing and Sales Integration - August 22

    Session 2 - Using Digital Media to Increase Lead Flow - September 26

    Session 3 - CRM (Customer Relationship Management) to Improve Lead Nurturing - October 24

    Session 4 - Don't Guess What People Want, Get Analytical - November 28

    Session 5 - How to Use the World's #1 Sales Application, SalesForce - December 12

    Loban, MichaelAbout the Presenter:
    Michael Loban is a Marketing Officer at InfoTrust, LLC, a social media and digital marketing agency that helps organizations analyze, increase and convert web traffic. Michael conducts dozens of trainings and seminars on various aspects of digital marketing and web analytics.

    Register for the first session today!

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