June 26, 2012
Is your business prepared for any emergency?
As the country buckles up
during the first full week of hurricane
statistics for the country's 25 million small
businesses are stormy, to say the least.
- This despite the fact that about one in four small businesses
will experience "a significant crisis" - hurricane, wildfire,
tornado, power outage, flash flood, cyber breach, etc. - in any
given year. (Association of Small Business Development
To put it in more tangible terms,
more than 125,000 jobs were lost in the Gulf Coast area due to
Hurricane Katrina in 2005. In Louisiana alone, more than 20,000
businesses were shuttered. In short, when emergencies and disasters
strike small businesses, the "ripple effect" can cause surrounding
communities to be negatively impacted as well.
Helping mitigate the impact, AT&T*
today launched an initiative - "Safeguard
Your Business" - to shine new light on the
importance of small businesses being prepared and offer simple,
proactive steps to preparedness. Small businesses do not
have to be an AT&T customer to participate.
Specifically, the multi-faceted
An interactive "Quick Check for
Disaster Prep" online tool, enabling small businesses to
quickly assess their state of preparedness or "readiness" for
emergencies and disasters, based on responses to 10 simple
questions. The check:
- Takes just a few minutes to complete, calculating a "score"
from one to 10 and providing some topline recommendations for
individual small businesses.
- Integrates with the American Red Cross Ready Rating program,
which helps businesses become better prepared for emergencies. The
Ready Rating website, ReadyRating.org,
provides a free assessment tool that dives deeper into specific
areas of preparedness.
100 sweepstakes winners to receive
AT&T Tech Support
360SM Premium PLUS one-year subscriptions
valued at $425 each:
- Includes unlimited and automatic PC data backup; remote, live
support by certified techs; PC tune-up for optimization;
removal of viruses and spyware and much more
- 100 winners will be randomly selected from eligible small
businesses that complete the "Quick Check for Disaster Prep" via
the online tool between June 5 and June 30, 2012.
Aggregation of free online
resources, providing small businesses with a single convenient
destination when considering next steps for emergency and disaster
preparedness and planning.
In addition, results of the 2012
AT&T Small Business Technology Poll** revealed that:
- While nearly three-fourths (71 percent) of small businesses
feel it is important to recover computer data in the event of a
disaster, less than one-third (31 percent) use the Internet or
computer network to send data to a remote location.
- Small businesses with more employees are further likely to take
measures to keep wireless devices safe - 93 percent of business
with 51 to 99 employees, compared to 77 percent of businesses with
two to 10 employees.
- Small businesses with more employees are further likely to be
concerned about computer and online data security - 61 percent of
business with 51 to 99 employees, compared to less than half (47
percent) of businesses with two to 10 employees.
- Awareness of cloud services, which can be critical during
emergencies and disasters, continue to grow - 91 percent, up from
68 percent a year ago, though use of cloud services remains relatively
low at 37 percent, compared to 33 percent a year ago.
Today's news comes after a
March announcement by the U.S. Department of Homeland
Security, announcing AT&T as the first company in the nation to
earn DHS certification for disaster preparedness planning.
AT&T's certification is the first under the DHS Voluntary
Private Sector Preparedness Program, which enables organizations to
enhance their capabilities for planning, responding to, and
recovering from natural disasters and other threats.