March 26, 2013
Market with a magnet, not a sledgehammer
When you hear the words “inbound marketing” do you nod along, but secretly wonder what exactly is inbound marketing? Now is your chance to not only learn what inbound marketing is, but also to learn how to use it to build YOUR business!
Join your Chamber colleagues on April 10 to talk inbound marketing tactics with Renae Rossow, president of CLERITI, a full-service digital marketing agency focused on inbound marketing.
According to Rossow, inbound marketing is marketing with a magnet, not a sledgehammer.
“It's acquiring customers by attracting and nurturing prospects with exceptional content, data, and customer service,” said Rossow. “It's marketing based on content that is meaningful to customers, not spam that interrupts them.”
During this two hour, interactive seminar, Rossow will discuss:
- What is a quality web visitor, and how do you attract them?
- What is quality content, and how do you create it?
- How much should web marketing be automated, and how many choices should you give a visitor to your site?
- Should you use a customer relationship manager? How do you spark - and sustain - engagement?
- How can you maximize your digital ROI?
“Marketing will always be about communicating with your target audience. However, there’s been a major cultural shift in where your audience spends their time,” said Rossow. “Businesses across the world need to address that shift by applying technology to their strategy - be assured that your competitor is.”
When and where: April 10, 9-11 a.m., at the Chamber, 441 Vine St., Suite 300, Cincinnati. Cost is $40 for Chamber members, $60 for non-members.
For more information, or to register, please contact the Chamber’s Customer Focus Center at 513.579.3111.