Cincinnati USA Regional ChamberGrowing the vibrancy and
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    May 14, 2013

    Passion for dance fuels Blue Ash Award winner's growth

    Arthur Murray Dance StudiosMainous, Jeremy and DesireeOnly three short years after opening their Arthur Murray franchise in Blue Ash, Jeremy and Desiree’ Mainous’ business is thriving. The husband-and-wife team opened the Arthur Murray Dance Center in Blue Ash in March 2010, launching their dream on a foundation of a combined 42 years of dance experience, 21 of those with the Arthur Murray organization. Business is flourishing: the Blue Ash location continuously ranks in the top three studios for financial performance in Arthur Murray International contests. In 2011, the Center received an Arthur Murray Bronze Level Excellence Award, marking a 40 percent increase in sales over 2010.

    "We always dreamed of running our own business, but it was only when we discovered Arthur Murray that that dream became a reality," said Jeremy Mainous.

    The duo started the studio teaching all lessons themselves, in addition to managing the school and handling marketing and promotions.

    "Within six months, we added one teacher and began training four others to teach," said Mainous. "Right now, we have five full-time certified instructors and one part-time certified instructor, as well as a receptionist. We teach an average of 80-100 private lessons per week, plus weekly group classes and a weekly party with attendance ranging from 25-100 people."

    As America's second-oldest franchised organization, Arthur Murray International Inc. is known around the world as a prominent entertainment company. The company has 260 franchises in 21 countries.

    According to Mainous, the school isn't just about teaching dance moves.

    "I like to think we change lives for the better," he said. "We teach couples their first dance together as husband and wife, turn wallflowers into social butterflies, help couples reconnect, help our customers lose weight or unwind, or just simply have a little fun."

    The dance center was recently named a runner-up in the Emerging Business Category of the Chamber's Blue Ash Business Awards. Winners were announced at a March 21 luncheon featuring keynote speaker Dr. Yousuf Ahmad, Division Senior Vice President and Chief Network Transformation Officer at Mercy Health.

    For more information, please visit arthurmurraycincinnati.com.

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