November 27, 2012
Gain insight, develop connections at Bold Fusion 2012
Building a passionate following is necessary for any industry, whether you are marketing a product, service, or organization. But how do you do that in an authentic way?
At Bold Fusion 2012, young professionals will have the opportunity to:
- Learn how to build a passionate following for your organization through trust, authenticity and delivery that enchants customers for life from keynote speaker Guy Kawasaki, author, entrepreneur and former Chief Evangelist at Apple
- Gain insight on consumer innovation in Cincinnati USA
- Develop professional and community connections with other young talent in various industries
So far on the schedule:
Ben Crawford, co-founder of Epipheo, a Cincinnati based communication agency, will share insights into purpose, mission and how it ties into the workplace culture, which emphasizes not just its employees’ productivity, but the amount of happiness and satisfaction they feel at work. Learn what a vision statement with three words—"Truth, Story, Love." means, and how it’s changed the lives of more than 700 clients, millions of people that have been exposed to their work, as well as the lives of the Epipheo employees.
Our keynote speaker, Guy Kawasaki, renowned author, entreprenuer and former Chief Evangelist at Apple will share insights into his latest book, Enchantment: The Art of Changing Hearts, Minds & Actions, and share his keys to enchanting customers, employees and even bosses.
Guy Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the Chief Evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Bold Fusion 2012: The Power of Enchantment
Thursday, November 29, 1:30 – 5 p.m.
HYPE Initiative presented by: