November 09, 2010
Partnership looks abroad to expand growth efforts
The Cincinnati USA Partnership team continues to expand Cincinnati USA’s business footprint by introducing potential international investors to our region through business attraction missions to Germany, England and China. Additional visits are scheduled to India and Israel later this year.
First stop – Germany. Germany has been Cincinnati USA’s largest source of European investment with more than 70 businesses located within the tri-state. This year, Neil Hensley, senior director for economic development, held appointments with eight German companies within a wide range of industries, including machinery, pharmaceuticals, flavorings and medical devices, to discuss locating their business in Cincinnati USA. One of these prospects has already made outreach to visit the region to look at sites. Hensley noted that the loss of the direct flight from Frankfort to Cincinnati USA, may be a detractor to German companies looking to relocate here.
“The potential is very real that we may lose inquiries due to this direct flight cancellation,” said Hensley. It’s important that we continue conversations and advocate to Delta and CVG the critical business development need to get this flight reinstated,” stated Hensley.
The Partnership also attended two national trade association events, including the National Chemical Manufacturing Association, an invaluable conference due to the fact that the chemistry sector is the largest industry cluster for German companies in the Cincinnati USA region – with 70 percent of all German companies with a U.S. presence within a 300 mile radius of this region.
In England, the Partnership spent three days at the Farnborough Air Show—Europe’s Premier Aerospace Trade and Display Show. The team, led by the State and the Ohio Department of Development, was able to meet with 15 European aerospace jet engine parts manufacturers interested in establishing or growing their U.S. operations. The second leg of the trip to England included London-area business calls. These meetings connected Cincinnati based businesses with expansion resources in London as well as provided an opportunity to meet with prospects considering establishing a U.S. presence.
On the other side of the globe, the Partnership was also busy in Asia, spending a week in Shanghai and Shaoxing, China promoting Cincinnati USA as a destination for Chinese investment. This was part of a business delegation led by Cincinnati Mayor Mark Mallory and the Convention and Visitor’s Bureau in anticipation of our hosting the World Choir Games in 2012.
Back in the States, the Partnership hosted representatives from the French Consulate. Foreign ompanies looking to expand abroad often times turn to their governments to help them determine the best points of entry. The Partnership provided a customized tour to engage these offi cials with experts from P&G, Nielsen BASES, FRCH, Kroger, dunnhumbyUSA, Mane and Macy’s in order to showcase Cincinnati USA’s flavoring, fragrance and consumer marketing environment for potential French companies looking to expand to the U.S.
All in all, the purpose of these international missions and interactions is to cultivate relationships with prospects and key ambassadors of U.S. investment with the hope that by building awareness of the assets and opportunities available in our region, these companies and individuals will see themselves as a thriving part of the Cincinnati USA business community in the future.