October 18, 2016
OKI setting stage for transportion survey
OKI is the designated metropolitan planning organization responsible for transportation planning for eight counties in our region (OH-Hamilton, Butler, Warren, Clermont, KY-Boone, Kenton, Campbell and IN-Dearborn). As you are well aware, transportation planning is vital to our region. Efficiently and safely connecting employers and residents to each other is an important result of that planning.
One of the tools OKI uses is a travel demand model. As the owner and operator of the regional travel demand model, OKI continually updates and refines its functionality and performance. This model estimates and forecasts traffic flow based on current and forecasted data. This data includes where people live, work, shop, visit, etc. In order to do this estimating and forecasting, OKI uses several datasets to analyze and model where people will travel and how they will travel. This is accomplished through a variety of surveys and data collection techniques.
OKI is now updating an important component of the model through what is known as an Establishment Survey. This survey will enable OKI to update the trip rate for various business and other establishment types. For this, we are collecting data at over 200 locations in the region. This data will include surveys of employees and visitors, along with commercial delivery vehicles to request information about the purpose of the trip (e.g. shopping, work, dining), how they got there (e.g. car, bicycle, walk, transit), what type of location they came from (home, work, a store, a restaurant), and basic demographic questions, such as the number of people in their household.
To help develop the best plans and projects possible, OKI collects critical travel information from businesses, residents and other drivers in the region. This can include information from commuters on preferred routes to work, delivery and freight needs of employers, and other information on travel needs and habits.
OKI has contracted with ETC Institute, a national leader in transportation data collection to handle the surveys. With this in mind, ETC is reaching out to greater Cincinnati area establishments to obtain the data needed. Please be advised that ETC staff will ask patrons to participate in a short interview (5 minutes) regarding their travel behavior as they approach or exit your establishment (interviews will not be held in your place of business).
The information obtained in the travel study will benefit both residents and businesses. OKI respectfully requests your assistance with the study. Your participation will be an important contribution toward a better regional transportation system. The survey should take around five minutes to complete. The survey data collection will be in two waves, the first wave is from September to November 2016, and the second wave will be March to May 2017. Names and locations collected in the survey will be kept confidential; aggregate data will be posted on OKI’s website after the conclusion of the project.
Please direct any questions to Andrew Rohne, Transportation Modeling Manager at the OKI Regional Council of Governments at 513.619.7691 or firstname.lastname@example.org. The project toll-free number is 844.468.2571.