Cincinnati USA Regional ChamberGrowing the vibrancy and
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    October 29, 2013

    Squirrels, boats and thoroughbreds: Member authors business book

    Gerdsen, JamieJamie Gerdsen is the first to admit that some might be a bit surprised to see his name on the cover of a book about business innovation.

    "When most people think about innovation and revitalizing leadership, they typically conjure up famous brands such as Apple, IBM, and Amazon," says Gerdsen, president of Cincinnati's Apollo Heating, Cooling and Plumbing and author of the new book Squirrels, Boats, and Thoroughbreds: Lessons for Leading Change in Traditional Businesses.  "It's time for traditional businesses to realize that leadership and innovation are tools that can propel growth for them as well," he said.

    Gerdsen bookThat included for his own company, and Chamber member, Apollo. Drawing on his experience working for, and ultimately buying the family business, as well as lessons learned as a competitive rower, Gerdsen presents a roadmap for traditional businesses to follow in the book.

     "Most traditional organizations are pushing," says Gerdsen. "They're working hard to make sure everyone is doing what they should.  Sound thinking, on the other hand, says you want to find who has the true grit to pull the company forward.  The only way you can do that is by letting go and watching what happens," he added.

     With the book, Gerdsen presents readers with a toolbox of recommendations that will help small and medium size business owners shift strategy, realize growth, and lead change. 

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