September 17, 2013
Wiki Brands workshop – last week of enrollment
As evidence by the D2 digital conference, marketers need to be even smarter than ever in how they target their customers and how they build, protect and manage their brand. During D2, the first conference of its kind focused around customer centricity, the overarching message was "…it's about the customer."
And it's true. Macy's mentioned during D2 how on an earnings call their CEO changed his title to Chief Customer Officer and Erin Hunter, Global Head of CPG Marketing for Facebook said "it's not about women, it's about the woman" and that with all the tools out there today you can no longer rely on demographics. indeed is all about the customer.
So what does this mean? Do you have a comprehensive marketing plan for your business that will help boost your brand, find new customers and protect it from a venting turned viral hijacking? Wiki Brands, hosted by BrandHUB, features Mike Dover, co-author of best-selling WikiBrands: Reinventing Your Company in a Customer-Driven Marketplace and will take you through the ideation of Wiki Branding and give you actionable solutions to best build your brand.
Registrations end Monday, September 23rd. For a limited time, sign up for all events and save 32% plus be invited for a meet-and-greet with the author at a VIP party hosted by Joseph Beth Booksellers.
More information and registration