April 17, 2012
2011 Small Business Award winner Traction celebrates 5 years
Cincinnati-based brand design firm and Chamber Gold member, Traction, the 2011 Small Business Excellence Awards winner for Emerging Business of the Year, turns five this month.
Founder Tony Neary opened Traction in March of 2007. On April 26, 2012, an open house for family, friends, and clients of Traction will celebrate the last five years with a tip of the hat to the future.
“I can't express how grateful and blessed I am to have to opportunity to lead such a talented team,” said Neary. “Traction would not be celebrating 5 years without every member of this team, our incredible families, our amazing clients that trust in us, and a commitment to teamwork. I am proud to be a part of this team and all they have done to get Traction to this point. So... let's have a party!”
Even if you’ve never heard of Traction, you’ve seen their work. This small shop—now 11 employees strong—is responsible for the fun, fresh design behind Taste of Cincinnati, Zinzinnati USA’s Oktoberfest, Party in the Park, HYPE’s Bold Fusion, Enjoy the Arts, ArtsWave, and much more.
While their work extends even overseas, Traction is at heart a Cincinnati firm, with many of their biggest clients located within and working for the city of Cincinnati. The firm leads strategic creative development for clients like the NBA, P&G, The Kroger Company, ArtsWave, Cincinnati USA Regional Chamber, Riber Sports Marketing, Mindbody, McCabe’s Granola, Florence Freedom, and the United Way of Greater Cincinnati.
And the firm is growing.
Traction recently announced the addition of Richard Groot as partner. Groot, a brand strategist and designer, brings over 25 years of experience to the team.
“We’re all thrilled,” said Neary. “He’s a great guy with loads of integrity. His experience and branding knowledge—it’s bolstering an already-strong team and providing us with a great voice of wisdom.”
Groot’s experience combines both design and communications; he specializes in packaging design, corporate identity, and promotional and corporate communications. His clients include P&G, Kraft foods, the Kroger Company, the Cincinnati Art Museum, Armour Snacks, Wright Motorsports, and dozens more. He holds an MFA in graphic design from the University of Notre Dame and a BFA graphic design from Indiana University. For two years he taught graphic design at the University of Kentucky’s School of Fine Arts.
“Who starts a business in the worst economic environment since the great depression? Traction, that’s who,” said Groot. “The 2011 Emerging Business of the Year is a business that’s going places and learning as they go. They have a fire in their bellies. It drew me like a moth. I want to keep learning. And go where they’re going. That’s an exciting journey.”
Adding an experienced, industry-savvy partner like Groot is a huge step toward propelling their brand further into the spotlight.
Viewers can learn more about Chamber member Traction’s design work at www.teamtraction.com