Who tells Wal-Mart - and its 245 million weekly customers - "No"? Rich Graeter does. Though the megastore operates in 50 states/27 countries, Graeter knew that the tough call would protect his family's unique process and keep the high quality ice cream we know (and love). Rich Graeter has led Graeter's Ice Cream through a national expansion, the opening of a new manufacturing plant, and a doubling of company-owned stores, taking the local ice cream parlor to global phenomenon. Even the competition offers praise: Ben Cohen of Ben & Jerry's Ice Cream picked Graeter's as #1 in a USA Today poll. The CEO Roundtable Kickoff will offer an uncensored look with Graeter's CEO Richard Graeter. He'll share the "Graetest Story on Earth" about his successes, failures and stumbles along the way to making his company what it is today.
This event is exclusive to CEOs/CFOs. Space is limited.