Finding Difference in the Sameness Era

Welcome to the "Sameness Era!" In this age, your competitors can mimic anything you do. Messages get lost in the clutter. Parity rules. Standing out can seem difficult if not impossible.

If your brand is seen as "the same as the rest," that means you're working harder for less reward. Join Matthew Fenton, founder and president of Three Deuce Branding, to learn how to create meaningful difference to your brand and your company and stand out from your competiton.

In this program, Fenton will explore:

• Five focused areas to help you define your brand's difference
• Six key reminders to help you create and live your difference for years to come
• Real-world examples from brands big and small

About Matthew Fenton
Matthew Fenton is founder and president of Three Deuce Branding, a Cincinnati-based consultancy with a mission to: "Help good people build great brands." Since 1997, Three Deuce has helped hundreds of companies with brand positioning, strategy and ideation, including major brands like Wrigley, Valvoline and Fidelity Investments, as well as regional brands such as Elegant Fare and Natorp's. Among it's accolades, Three Deuce Branding was awarded a 2009 Small Business Excellence Award in May. Fenton authors the blog ThatBrandingThing.com as well as a monthly column of the same name that appears in the Cincinnati Business Courier. His articles focus on branding, business and solo consulting. Fenton has been featured in Cincinnati Magazine's "Creative Class" and was named to the "Forty Under 40" class of 2003 by the Business Courier.