JUN
27

Leadership Roundtable Exclusive: Reinventing Marketing in a Category to Deliver Performance While Branding

2022_CMORoundtable-AvocadosFromMexico_6-27-22

NOTE: This event will be both in-person and available live virtually via Microsoft Teams. The Microsoft Teams link will be emailed to all registrants as an option to attend the week of the event.

Brands, organizations, and agencies of all sizes and shapes across B2B and B2C can relate to the challenge of differentiation and relevance in a crowded, noisy, fast-paced, and short-attention-span world. AMA Cincinnati and the Cincinnati USA Regional Chamber are pleased to bring you insights on marketing innovation that drives results from the surprise darling of Super Bowl advertising and activation, Avocados From Mexico. You'll hear valuable takeaways that you can apply to your own business or brand and the moments of truth that you aspire to own in the marketplace.
 
Avocados From Mexico has re-defined the way fresh produce marketing is done, and in only eight years the small brand has won a spot among the top most innovative companies in the U.S and the most innovative in the branding category according to a 2021 ranking. The marketing success has also come with record-breaking imports of over two billion pounds of avocados per year only in the US. Ivonne Kinser will take the audience through the thinking and approaches that have helped AFM build a brand in a brandless category while also driving record performance.

Agenda
  • 8:15 a.m. – In-person networking
  • 8:45 a.m. – Welcome
  • 9:00 a.m. – Ivonne Kinser presentation
  • 9:40 a.m. – Open Q&A
  • 10:00 a.m. – Optional informal networking at Chamber (virtual session ends)
Speaker: Ivonne Kinser | Vice President, Marketing & Innovation | Avocados From Mexico

Ivonne Kinser is the Vice President of Marketing and Innovation for Avocados From Mexico. Her chief responsibility is to lead a high-performance team and the innovation agenda that put Avocados From Mexico on the Fast Company 2021 list of “Most Innovative Companies in the World,” and top in the branding category. In 2021, Ivonne was included in the list of “100 Most Influential Latinas in the U.S.” In 2018, she became one of the five women honored with the Changing the Game Award in the Brainwave category, an award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations.
 
The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings.
 
Over the span of more than 20 years in marketing, Ivonne has played leadership roles in multiple corporations representing multibillion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. 
 
Presenting Investor:

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Collaborating Investors:

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In partnership with the American Marketing Association of Cincinnati:

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