“It is said that people do business with those they know, like, and trust. That saying, however, is incomplete. Consistently providing value to your prospects and customers/clients represents the missing piece in the path to gaining trust in business."
CEO & Founder,
Thought leader and public speaker, speaking on topics related to effective marketing to Millennials and Gen Z consumers and shoppers. My specialty areas include:
- Consumer insights
- Marketing research
- Marketing strategy
- Branding strategy
- Millennial and Gen Z consumers/shoppers
I provide "consumer clarity" in millennial and Gen Z marketing. My professional purpose is to deliver greater consumer clarity to corporate, agency, and nonprofit marketers in their millennial and Gen Z marketing. I do so through uncovering deep insight about the millennial and Gen Z consumer,
generating clear marketing strategy to reach. engage, and motivate them to act, and creating from the strategy effective execution in millennial and Gen Z consumer marketing programs and campaigns.
Prior to launching Consumer Clarity, I built a successful career spending nearly 25 years in agency leadership and management roles, including working for a global marketing research firm, GfK.
I have had the good fortune of working on many of the most successful consumer brands in the
world during my career.
My “day job” is supplemented by my volunteering for the American Marketing Association as a current board member. I am a lifetime member because of my recognition nationally as the 2016 Chapter Volunteer of the Year. I serve as Chair and facilitator of the CMO Roundtable program. I additionally mentor college students at the University of Cincinnati Lindner College of Business.
I am a lover of travel, music, and sports.