November 12, 2019
Spectrum Reach Ad Portal
It’s simple—TV advertising works. In one study, it was found that 62% of consumers correctly recalled half or more of the ads they had seen on TV, which is 15% higher than the next media vehicle.
There’s a chance you’re thinking to yourself, “What’s it to me? I can’t afford to advertise on TV!” But Spectrum Reach® wants to prove you can.
Introducing the Spectrum Reach Ad Portal, a new planning and buying tool that allows you to create a TV commercial and schedule within your budget, right from your computer. Now, you can put your business on TV, the #1 brand-builder, for the same price as advertising on social media or less.
Finally, you can take creative matters into your own hands, developing your very own TV commercial, and placing it on the top networks your customers know and love. Powered by Spectrum’s proprietary household viewing data, the Spectrum Reach Ad Portal makes it easy to find and reach the right audience in your neighborhood and beyond.
And the best part? You can plan your TV advertising all on your own, wherever and whenever it’s most convenient for you. Here’s how it works. When starting a new campaign, you’ll be asked a series of questions to help define your advertising goals, determine your budget, and narrow down your ideal customers using attributes like age and gender.
Based on the answers you provide, the Spectrum Reach Ad Portal will generate an advertising schedule that targets the right audience for your business. The resulting schedule includes an overview of the TV networks and programs targeted, the times your commercial will air, and the estimated number of people your campaign will reach.
Before completing your purchase, you’ll upload an existing commercial, or have the Spectrum Reach creative team create one from scratch using the assets you upload to the Ad Portal. Best of all, the production of your first commercial is absolutely FREE! And not to worry; there’s no obligation to follow through with your campaign if you aren’t satisfied with your schedule or finished creative. This is DIY TV advertising at its finest.
Once your campaign finishes its run, you’ll receive a comprehensive performance report with the full details on how many people you reached with your advertising message. With this information, you can plan your next TV campaign, and make adjustments as needed.
With the Spectrum Reach Ad Portal, you can advertise for as little as two weeks at a time to promote an upcoming sale, or multiple months in a row to drive general awareness for your business. And now that TV advertising is more affordable, easy, and effective than ever, there’s never been a better time to give it a try.
The Spectrum Reach Ad Portal is your chance to take control of your advertising and put your business front and center on the #1 brand-builder, TV—on your own time, and on your own budget. Visit here to create your free account and start advertising today.